A world footballer sets trends
In collaboration with designer Richard Chai, professional sportsman Cristiano Ronaldo has created individual designs and styles for shorts, briefs, boxers and long johns. The shooting artist has consciously opted for the high quality of his products and thus for the Danish textile group JBS
Designs for fashion-oriented men
The CR7 underwear and sock collection stands for modern, international fashion, which enjoys the greatest popularity worldwide. With classic and trendy colours, the footballer focuses on powerful designs.
Four collections in best quality
LUXURY, for demanding and fashion-oriented menFASHION, cool patterns and colours for every look
BASIC, classic for every day to feel good
BOYS, fashionable colours and styles for children and teenager fans of Ronaldo
Three variations - for men who appreciate a simple, modern look
The skin-friendly underwear without hip seam fits the male body perfectly. The BASIC line of CR7 consists of: Boxer shorts with buttons, tight panties and
Boxer shorts
The boxer shorts with straight leg ends consist of 94% finer, soft and skin-friendly cotton and guarantee an optimal body shape adjustment by 6% elastane
To the underwear collection of the CR7 BASIC line are also the matching socks available
care tips
wash up to 40°C, easy-care
ultra-modern production facility with a long tradition
>The Danish textile group JBS is Scandinavia's leading manufacturer of underwear with worldwide export. The family business was founded in 1939 by Jens Bjerg Sorensen and places the highest value on comfort, quality, innovation and individuality in its collections