DEAL's story of success began in...

DEAL's story of success began in Düsseldorf in the 1980s. The first series of boxer shorts and shirts had been distributed from a small garage to a few specialised dealers.

Today DEAL BLACK LABEL and the DEAL GLOBE collection are distinct brands with their own portfolio, which is appreciated by different groups of customers.

Both brands express the same joyful and open-minded way of life, which is accompanied by an innovative attitude towards fashion and interest in lifestyle.